A(n)_____ segment is one that can be reached and served profitably.
A) measurable
B) achievable
C) marketable
D) meaningful
E) relevant

Question

Quizplus · Accepted Answer

A marketable segment refers to a group of potential customers who have common needs and characteristics, and who are willing and able to purchase a product or service. This segment represents a profitable opportunity for a business because it can be effectively targeted and served. Measurable, achievable, meaningful, and relevant segments are also important in market segmentation, but they do not necessarily guarantee profitability.

A(n)_____ Segment Is One That Can Be Reached and Served