The market segmentation process begins with the:
A) analysis of customer-product relationships.
B) investigation of segmentation bases.
C) development of a product positioning strategy.
D) selection of a segmentation strategy.
E) designing of a marketing mix strategy.

Question

Quizplus · Accepted Answer

Market segmentation begins with the analysis of customer-product relationships to understand how different customers interact with and perceive the product, which is crucial for identifying distinct segments within the market.

The Market Segmentation Process Begins with The