Which of the following examples is NOT associated with positioning by attribute?
A) Hyundai emphasizes low price
B) Volvo stresses safety and durability
C) Caress soap, by Lever Brothers, stresses on bath oil product rather than a soap
D) BMW emphasizes handling and engineering efficiency
E) Fiat emphasizes European craftsmanship
Correct Answer:
Verified
Q1: Identify the correct statement about the benefit
Q2: The opposite of market segmentation is:
A) differentiated
Q3: Product positioning maps are NOT used for:
A)
Q5: Comparative advertising is an example of positioning
Q6: The market segmentation process begins with the:
A)
Q7: A(n)_ segment is one that can be
Q8: The key objective of a positioning strategy
Q9: From a marketing strategy view,selection of which
Q10: For many products,the initial breakdown in markets
Q11: According to the text,which of the following
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