The key objective of a positioning strategy is to create a particular _____ in the consumer's mind.
A) purchase intention
B) consumption tendency
C) shopping behavior
D) consumption need
E) brand image

Question

Quizplus · Accepted Answer

The key objective of a positioning strategy is to create a particular brand image in the consumer's mind. The brand image encompasses the perception of the brand's benefits, personality, and distinctive attributes. The ultimate goal is for the brand to occupy a unique and favorable position in the consumer's mind compared to competitors.

The Key Objective of a Positioning Strategy Is to Create