Which of the following positioning approaches often represents a second or third position designed to expand a market?
A) Positioning by product attribute
B) Positioning by product user
C) Positioning by product use/application
D) Positioning by product class
E) Positioning by competitor

Question

Quizplus · Accepted Answer

Positioning by product use/application often involves identifying a specific use or application for a product that expands the market beyond its traditional users. This approach can help companies reach new customer segments and increase demand for their product.

Which of the Following Positioning Approaches Often Represents a Second