___________ systems support the front-office business processes that directly interact with customers.
A)CRM
B)Collaborative CRM
C)Operational CRM
D)Analytical CRM
E)Transactional CRM

Question

Quizplus · Accepted Answer

Operational CRM systems support the front-office business processes that directly interact with customers, such as sales automation, marketing automation, and customer service automation. CRM can be broken down into three main types: operational, analytical, and collaborative. Analytical CRM focuses on data analysis to improve business decisions, while collaborative CRM focuses on facilitating interactions and communication between different departments within a company. Transactional CRM is a type of operational CRM that focuses on managing specific transactions with customers, such as processing orders or handling returns. However, the question specifically references "front-office" processes, which would fall under operational CRM. Therefore, C is the best choice.

___________ Systems Support the Front-Office Business Processes That Directly Interact