Which of the following is an important enabler of CRM?
A)Recognizing that there are many customer touch points
B)Recognizing the necessity of treating all customers the same
C)Recognizing the need for sophisticated CRM information systems
D)Recognizing the need for sophisticated customer databases
E)Recognizing the need for a data warehouse

Question

Quizplus · Accepted Answer

Recognizing that there are many customer touch points is an important enabler of CRM because it allows businesses to understand the different ways that customers interact with their company. This understanding can help businesses to develop more effective CRM strategies that target the right customers at the right time.

Which of the Following Is an Important Enabler of CRM