Challenges in positioning that advertisers could face include:
A)sticking to appeals that are undervalued.
B)damaging a product image by changing the appeals.
C)expanding into a market well beyond the tipping point for the product.
D)knowing the competition so well that you take them for granted.
E)keeping the focus on a single position in all conditions.

Question

Quizplus · Accepted Answer

Changing the appeals can end up damaging the product image, which can make it difficult for advertisers to position the product effectively in the market. It is important for advertisers to carefully research and plan their positioning strategies to avoid such challenges.

Challenges in Positioning That Advertisers Could Face Include