The best approach to take when making media decisions is to:
A)go with what has worked in the past.
B)be sure to include interactive media.
C)be sure to include print advertising in the media mix.
D)remain media neutral.
E)rely primarily on ratings to select media.

Question

Quizplus · Accepted Answer

Remaining media neutral allows for flexibility and consideration of all available media options, rather than being bound to what has worked in the past or relying solely on ratings. It also allows for strategic and customized decision-making based on the specific needs and goals of the campaign. Interactive media and print advertising can both be part of a media-neutral approach as long as they fit the overall strategy.

The Best Approach to Take When Making Media Decisions Is