According to David Aaker, the most-used positioning strategy is:
A)to associate an object with a product attribute or characteristic.
B)to associate an object with a consumer or consumer group.
C)to stake out what position you seek to own.
D)to identify the competition who must be overcome.
E)to have the guts to occupy the position sought.

Question

Quizplus · Accepted Answer

Aaker suggests that the most common positioning strategy involves associating a product with a specific attribute or characteristic, which helps differentiate it from competitors in the minds of consumers.

According to David Aaker, the Most-Used Positioning Strategy Is