Which of the following would NOT be a characteristic of niche marketing?
A)It is a flanking strategy.
B)It is simply a buzzword for market segmentation.
C)It essentially is way to engage competitors at their points of weakness.
D)It can create a specific product through variations that help the product meet a specific niche's needs.
E)It focuses on narrow windows of opportunity within a broad product market or industry.

Question

Quizplus · Accepted Answer

Niche marketing is a more specific and focused approach than market segmentation. Market segmentation divides a broad market into smaller segments with similarities, while niche marketing targets a smaller, more specific segment within those smaller groups. Therefore, it cannot be just a buzzword for market segmentation.

Which of the Following Would NOT Be a Characteristic of Niche