In planning advertising, which is a major variable to use in segmenting a market?
A)a situation analysis
B)position of your product in the market
C)lifestyle
D)the market-segmentation process
E)media habits

Question

Quizplus · Accepted Answer

Lifestyle is a major variable that is commonly used to segment a market, as people with similar lifestyles tend to have similar needs and buying behaviors. Other important variables for market segmentation include demographic factors, geographic location, behavioral characteristics, and psychographic attributes. However, lifestyle is often considered one of the most powerful segmentation variables because it captures a wide range of factors that influence how people make buying decisions, such as their values, attitudes, interests, and activities. By understanding the lifestyles of different consumer groups, advertisers can develop more effective advertising messages and media strategies that will resonate with their target audiences.

In Planning Advertising, Which Is a Major Variable to Use