Called Gen Y, this group would typically:
A)be less likely to outspend all previous generations.
B)be easy to pigeonhole.
C)be hurting established Boomer brands by ignoring them.
D)be less racially diverse.
E)be born from 1976 to 1996.

Question

Quizplus · Accepted Answer

Generation Y, also known as Millennials, have been known to disrupt traditional markets and brands, including those favored by Baby Boomers, by seeking out new and innovative products and services.

Called Gen Y, This Group Would Typically