The essential difference in strategic planning under the new marketing concept is:
A)market segmentation.
B)target marketing.
C)positioning.
D)customer value.
E)making the sale.

Question

Quizplus · Accepted Answer

The new marketing concept focuses on creating and delivering superior customer value to ensure long-term customer satisfaction and loyalty, rather than just making a sale. This approach emphasizes understanding and meeting the needs and wants of customers more effectively than competitors.

The Essential Difference in Strategic Planning Under the New Marketing