Which company failed to recognize the need to invest in either Gen X or Gen Y and paid dearly despite having one of America's great brands?
A)Nike
B)Toyota
C)Harley-Davidson
D)Levi Strauss & Co.
E)Abercrombie & Fitch

Question

Quizplus · Accepted Answer

Levi Strauss & Co. failed to recognize the need to invest in either Gen X or Gen Y and paid dearly despite having one of America's great brands. The company's sales declined as younger generations shifted towards trendy and more affordable options.

Which Company Failed to Recognize the Need to Invest in Either