At the heart of the new marketing concept is:
A)one size fits all.
B)sell what you can make cheaply.
C)find a need and fill it.
D)satisfy the dominant coalition.
E)"if you build it, they will buy."

Question

Quizplus · Accepted Answer

The new marketing concept emphasizes finding a need and then filling it. This means that companies should focus on identifying what their target customers want or need and then developing products or services that meet those needs. This approach is customer-centric and focuses on creating value for the customer, rather than just trying to sell whatever the company has to offer.

At the Heart of the New Marketing Concept Is