A category of market segmentation that is the oldest form.
A)product-user
B)geographic
C)brand loyalty
D)lifestyle
E)attitude and benefits

Question

Quizplus · Accepted Answer

Geographic segmentation divides the market based on geographic boundaries such as regions, countries, cities, and neighborhoods. It is the oldest form of segmentation and has been used for centuries by companies to target specific groups of people in specific locations.

A Category of Market Segmentation That Is the Oldest Form