Which of the following is NOT a step in the market-segmentation process?
A)communicate your positioning
B)target a segment
C)segment your market
D)SWOT analysis
E)position your product for that segment

Question

Quizplus · Accepted Answer

SWOT analysis is not a step in the market-segmentation process, as it is a separate analysis used to evaluate a company's strengths, weaknesses, opportunities, and threats. The other four steps - segmenting the market, targeting a segment, positioning the product for that segment, and communicating the positioning - are all key components of the market-segmentation process.

Which of the Following Is NOT a Step in the Market-Segmentation