While cuts in advertising may appear to do little short-term harm to sales, reducing ad spending may cause long-term damage to a brand's image and market share.

Question

Quizplus · Accepted Answer

Cutting advertising may lead to less brand exposure and visibility over time, reducing the brand's overall market influence and competitiveness. Additionally, a decrease in advertising can signal financial trouble to consumers and investors, further damaging the brand's image.

While Cuts in Advertising May Appear to Do Little Short-Term