When a media planner determines whether an advertisement for diapers should be placed in Parents magazine or Sports Illustrated magazine, the planner is evaluating the media vehicle's ________.
A) profit margin
B) flexibility
C) rate of depreciation
D) audience quality
E) cost per exposure

Question

Quizplus · Accepted Answer

The media planner is evaluating the audience quality of the media vehicle, weighing factors such as demographics, interests, and behaviors to determine which magazine will reach the intended target audience most effectively.

When a Media Planner Determines Whether an Advertisement for Diapers