The term media multitaskers refers to ________.
A) competing brands which use the same media vehicle
B) people who absorb more than one medium at a time
C) media planners who also head the creative department
D) media planners who use more than one advertising medium
E) ad agencies whose clients are competitors of each other

Question

Quizplus · Accepted Answer

Media multitaskers refer to people who consume or engage with multiple media simultaneously, such as watching TV while scrolling through social media on their phone.

The Term Media Multitaskers Refers to ________