Refer to the scenario below to answer the following question(s).
Most clients of Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60-percent discount."
-Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?
A) periodic advertising in a local newspaper that follows a regular monthly schedule
B) daily advertisements on a cable television station
C) daily commercials during the local evening news
D) a billboard placed on the nearest interstate highway
E) a billboard placed in a supercenter

Question

Quizplus · Accepted Answer

Of the options given, periodic advertising in a local newspaper that follows a regular monthly schedule would likely be the least costly for Second Avenue's promotional efforts. This option allows for targeted, consistent messaging in a relatively cost-effective manner. Daily advertisements on a cable television station or daily commercials during the local evening news may be more expensive and less targeted. A billboard placed on the nearest interstate highway or a billboard placed in a supercenter may be effective for generating brand awareness but could also be cost-prohibitive.

Refer to the Scenario Below to Answer the Following Question(s)