In the context of media timing, ________ means making decisions on scheduling ads either following the seasonal pattern, opposing the seasonal pattern, or being the same all year.
A) routing
B) continuity
C) sequencing
D) narrowcasting
E) seasonal advertising

Question

Quizplus · Accepted Answer

The concept described in the question is seasonal advertising, which involves making decisions on when to schedule ads according to seasonal patterns or events, or whether to maintain a consistent schedule throughout the year. The other answers are not related to this specific concept in media timing.

In the Context of Media Timing, ________ Means Making Decisions