Which of the following statements is most likely true about radio as an advertising medium?
A) Radio advertising is typically quite expensive.
B) Radio ensures good attention from the target audience.
C) Radio offers very low audience selectivity.
D) Radio prohibits the use of segmentation strategies.
E) Radio advertising is characterized by good local acceptance.

Question

Quizplus · Accepted Answer

Radio advertising is often characterized by good local acceptance, as it allows advertisers to reach a specific geographic market. Unlike television or print advertising, radio can be more affordable and accessible for small businesses, making it a popular choice for local advertising. However, radio may not offer the same level of target audience selectivity as other mediums, as it often reaches a diverse range of listeners.

Which of the Following Statements Is Most Likely True About