In CRM, ________ techniques are used to sort through data and locate useful findings about customers.
A) data warehousing
B) marketing analytics
C) niche marketing
D) data conservancy
E) mass marketing

Question

Quizplus · Accepted Answer

Marketing analytics involves using techniques such as data mining, predictive modeling, and machine learning to analyze customer data and uncover insights that can be used to improve customer relationships and drive business growth. Data warehousing is a technique used to store and manage large amounts of data, while niche marketing and mass marketing are marketing strategies rather than data analysis techniques. Data conservancy is not a commonly used term in CRM.

In CRM, ________ Techniques Are Used to Sort Through Data