The fourth step in gathering insights into the marketplace and customers is ________.
A) assessing marketing information needs
B) developing marketing information
C) performing marketing research
D) analyzing and using marketing information
E) preparing reports for marketing management

Question

Quizplus · Accepted Answer

The fourth step in gathering insights into the marketplace and customers is analyzing and using marketing information. This step involves interpreting the data collected to make informed marketing decisions.

The Fourth Step in Gathering Insights into the Marketplace and Customers