Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.
A) neuromarketing
B) customer needs marketing
C) customer relationship management
D) ethnographic research
E) netnography research

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a strategy for managing a company's interactions with customers, clients, and sales prospects to optimize customer satisfaction and profitability. It involves consolidating customer data from various sources into a single database and using analytics to enhance customer experience and retention.

Customer Information Is Often Buried Deep in Separate Databases and Records