What is the purpose of marketing analytics?
A) to obtain secondary data and integrate it with primary data
B) to gather and integrate data in a central, accessible location
C) to interpret the data obtained
D) to prevent the theft of customer data
E) to identify and discard outdated data

Question

Quizplus · Accepted Answer

The purpose of marketing analytics is to interpret the data obtained. This involves analyzing and using the data to make informed business decisions, optimize marketing strategies, and measure the effectiveness of marketing campaigns.

Answer: A and B 
 While interpreting data is an important aspect of marketing analytics, obtaining and integrating data is also necessary. This includes gathering secondary data (such as customer demographics, competitor information, and market trends) and integrating it with primary data (such as customer feedback, sales data, and website traffic). Storing this data in a central, accessible location also facilitates analysis and interpretation.

What Is the Purpose of Marketing Analytics