A successful CRM program is expected to help a company achieve all of the following EXCEPT ________.
A) provide higher levels of customer service
B) develop deeper customer relationships
C) create offers tailored to meet specific customer requirements
D) understand the competition better
E) pinpoint high-value customers and cross-sell products

Question

Quizplus · Accepted Answer

Understanding the competition better is not a direct benefit of a successful CRM program. While it may indirectly help a company understand the competition through insights gained from customer data, it is not a primary goal of a CRM program. The primary goal is to improve customer relationships, increase customer satisfaction, and ultimately drive revenue growth.

A Successful CRM Program Is Expected to Help a Company