Which factor is LEAST relevant when determining the best segments to target?
A) segment size
B) sales potential
C) length of channel
D) cost to serve the segment
E) intensity of competition

Question

Quizplus · Accepted Answer

The length of channel refers to the distribution channels necessary to reach the segment, which is an important factor, but not as significant as segment size, sales potential, cost to serve the segment, and intensity of competition.

Which Factor Is LEAST Relevant When Determining the Best Segments