Which of the following would most likely help identify the types of service outputs that firms must provide to appeal to consumers?
A) price-service variability analysis
B) end-user segmentation analysis
C) conjoint analysis
D) cluster analysis
E) SWOT analysis

Question

Quizplus · Accepted Answer

End-user segmentation analysis involves dividing consumers into groups based on their needs and preferences. This would help identify the different types of service outputs that would appeal to each group of consumers. Price-service variability analysis, conjoint analysis, cluster analysis, and SWOT analysis may provide helpful information but are less directly related to identifying specific service outputs for consumers.

Which of the Following Would Most Likely Help Identify the Types