Which statement about market segments is most likely true?
A) Most end-users are highly service-sensitive and highly price-insensitive.
B) In most cases, the same channel strategy satisfies the needs of all segments.
C) A segment's demand for service outputs is typically unrelated to price factors.
D) End-users in a segment make trade-offs between product attributes, service outputs, and price.
E) Service outputs are more relevant to segment end-users in the business marketplace than in the consumer marketplace.

Question

Quizplus · Accepted Answer

End-users in a segment usually make trade-offs between product attributes, service outputs, and price, as each individual or group may have different priorities and needs. Therefore, companies should consider providing a mix of offerings that appeal to each segment's specific demands.

Which Statement About Market Segments Is Most Likely True