When developing a marketing channel strategy,which of the following should be determined first?
A) product features
B) end-user demands
C) service capabilities
D) technological capabilities
E) number of channel members

Question

Quizplus · Accepted Answer

When developing a marketing channel strategy, it is important to determine the end-user demands first because the strategy should be designed to meet the needs and preferences of the target market. Understanding what customers want and how they want to receive it is essential in selecting the appropriate marketing channels. Product features, service capabilities, technological capabilities, and the number of channel members can all be taken into consideration after determining the end-user demands.

When Developing a Marketing Channel Strategy,which of the Following Should