The unique service characteristic that reflects the interconnection between the service firm and its customer is called:
A)intangibility.
B)inseparability.
C)homogeneity.
D)perishability.
E)heterogeneity.

Question

Quizplus · Accepted Answer

Inseparability refers to the interdependence between service providers (service firm) and customers. The service cannot be separated from the person providing it. Customers must participate in the service delivery process, making it distinctive from the delivery of tangible goods.

The Unique Service Characteristic That Reflects the Interconnection Between the Service