Which of the Following Statements Pertaining to Heterogeneity Is False

Which of the following statements pertaining to heterogeneity is false?

A) It is almost impossible for a service operation to achieve 100% perfect quality on an ongoing basis.
B) Standardization and quality control are difficult to achieve.
C) Customers always prefer customized services over standardized services.
D) Customized services are generally more expensive than standardized services.
E) It is easier to customize services than goods.