Which of the following is NOT a marketing challenge posed by intangibility?
A)Services lack the ability to be stored.
B)Services lack patent protection.
C)Services are difficult to price.
D)Services are difficult to communicate to consumers.
E)Consumers are involved in the service production process.

Question

Quizplus · Accepted Answer

Intangibility refers to the fact that services cannot be seen, touched, or stored, which makes them difficult to price, communicate, and protect with patents. However, consumer involvement in the service production process is related to the inseparability characteristic of services, not intangibility.

Which of the Following Is NOT a Marketing Challenge Posed