The ____ reflects the view that the intangible aspects of products are becoming the key features that differentiate the products in the marketplace.
A)services marketing
B)servuction model
C)service imperative
D)benefit concept
E)industrial management model

Question

Quizplus · Accepted Answer

The "service imperative" reflects the view that intangible aspects of products, such as services, are becoming key differentiators in the marketplace.

The ____ Reflects the View That the Intangible Aspects of Products