Which of the following statements is NOT true? A)Consumers evaluate goods and services differently. B)Firms that define their businesses too narrowly by overlooking the service aspects have developed service marketing myopia. C)Goods are intangible-dominant. D)Consumers evaluate services based on the experiential aspects provided. E)The term product refers to both goods and services.

Question

Quizplus · Accepted Answer

Goods are tangible-dominant, meaning they are physical and can be physically touched or seen. Services, on the other hand, are intangible-dominant, meaning they cannot be physically touched or seen.

Which of the Following Statements Is NOT True