Brand tracking studies measure the interplay between ________ and ________.
A) brand personality; brand health
B) brand attributes; brand personality
C) marketing communications; revenue
D) marketing communications; brand health
E) brand health; revenue

Question

Quizplus · Accepted Answer

Brand tracking studies typically measure the impact of marketing communications on brand health, which can include measures such as brand awareness, brand perception, and brand loyalty. While revenue may also factor into brand health, it is not usually directly measured in these studies. Brand personality and attributes can be included in brand health measurements, but they are not the main focus of brand tracking studies.

Brand Tracking Studies Measure the Interplay Between ________ and ________

Brand Tracking Studies Measure the Interplay Between and