Increasing market share and changing brand perceptions are both examples of ________.
A) qualitative metrics
B) quantitative metrics
C) qualitative analytics
D) quantitative analytics
E) marketing objectives

Question

Quizplus · Accepted Answer

Increasing market share and changing brand perceptions are both marketing objectives, or specific goals that companies aim to achieve through their marketing efforts. Qualitative and quantitative metrics and analytics are ways to measure progress towards those objectives, but they are not the objectives themselves.

Increasing Market Share and Changing Brand Perceptions Are Both Examples