The survey-based process known as ________ is designed to explore advertising effectiveness.
A) brand awareness
B) brand health
C) return on investment
D) key performance indication
E) copy testing

Question

Quizplus · Accepted Answer

Copy testing is a survey-based process that is specifically designed to explore advertising effectiveness. It involves testing various aspects of an advertisement, such as its message, visuals, and overall impact, to determine how well it resonates with the intended audience. This can help advertisers refine and improve their campaigns to achieve better results. Brand awareness, brand health, return on investment, and key performance indicators are all valuable metrics in advertising, but they are not specifically related to the process of copy testing.

The Survey-Based Process Known as ________ Is Designed to Explore