Which of the following is a true statement about advertising?
A) For most organizations, advertising is one of the smallest marketing expenditures.
B) The most important measure of advertising is its entertainment value.
C) Informing consumers about a brand is typically a short-term advertising effort.
D) The construction of an advertising campaign should be guided by communication objectives.
E) Call-to-action advertising asks for a long-term response from consumers.

Question

Quizplus · Accepted Answer

The construction of an advertising campaign should be guided by communication objectives, which outline what the advertising aims to achieve, such as increasing brand awareness, changing perceptions, or driving sales.

Which of the Following Is a True Statement About Advertising