________ is collecting and evaluating advertising metrics to determine the effectiveness of an advertisement or advertising campaign in fulfilling customer, organizational, and marketing objectives.
A) Brand health measurement
B) Return on marketing investment
C) Advertising measurement
D) Media planning
E) Marketing accountability

Question

Quizplus · Accepted Answer

Advertising measurement involves collecting and evaluating advertising metrics to determine the effectiveness of an advertisement or advertising campaign. It includes measuring various elements such as reach, frequency, impressions, click-through rates, conversion rates, and brand awareness to determine the impact of the advertising on the target audience and business objectives.

________ Is Collecting and Evaluating Advertising Metrics to Determine the Effectiveness