Based on customer loyalty rankings for product categories, marketers could reasonably expect consumers to be most loyal to which of the following?
A) canned soup
B) canned vegetables
C) pet food
D) soft drinks
E) canned fruit

Question

Quizplus · Accepted Answer

Consumers tend to be highly loyal to their pets and will often purchase the same brand or type of food for their pets repeatedly. This can lead to strong customer loyalty in the pet food category. The other options, while commonly purchased, may not have the same level of customer loyalty as pet food.

Based on Customer Loyalty Rankings for Product Categories, Marketers Could