The alignment of marketing goals with financial performance requires increasing the ________ of marketing activities.
A) creativity
B) subjectivity
C) qualification
D) funding
E) quantification

Question

Quizplus · Accepted Answer

To align marketing goals with financial performance, it is necessary to quantify the impact of marketing activities on revenue and profits. This requires setting clear, measurable marketing goals and tracking key performance indicators (KPIs) such as conversion rates, customer lifetime value, and return on investment (ROI). By quantifying the impact of marketing activities, companies can make data-driven decisions about where to allocate resources and how to optimize their marketing strategy for maximum financial impact.

The Alignment of Marketing Goals with Financial Performance Requires Increasing