The management of resources and processes to achieve measurable increases in both return on marketing investment and efficiency is known as ________.
A) data analytics
B) marketing accountability
C) marketing metrics
D) advertising measurement
E) brand health

Question

Quizplus · Accepted Answer

Marketing accountability specifically refers to the management of resources and processes to achieve measurable increases in return on marketing investment and efficiency. While data analytics, marketing metrics, advertising measurement, and brand health may all be components of marketing accountability, they do not fully encompass the concept.

The Management of Resources and Processes to Achieve Measurable Increases