Which of the following is NOT a tool used to help manage marketing accountability?
A) optimization models
B) planning
C) interval scales
D) CRM software
E) forecasting

Question

Quizplus · Accepted Answer

Interval scales are a type of measurement scale used in market research, but they are not a tool for managing marketing accountability. Optimization models, planning, CRM software, and forecasting are all tools commonly used to help manage marketing accountability.

Which of the Following Is NOT a Tool Used to Help