Marketing measurement has both process and structural implications for a business. Which of the following is a structural implication?
A) the need to assign staff to perform the necessary measurement tasks
B) the need to understand how marketing information is generated
C) the need to determine how employees are rewarded for using measurement data
D) the need to determine how marketing information will be analyzed
E) the need to determine how management will be rewarded for using measurement data

Question

Quizplus · Accepted Answer

Structural implications refer to changes that need to be made in an organization's structure, processes, or systems to accommodate marketing measurement. The need to assign staff to perform measurement tasks is a structural implication as it requires creating new roles or assigning responsibilities to existing staff to ensure that the necessary measurement tasks are carried out effectively.

Marketing Measurement Has Both Process and Structural Implications for a Business