The optimal method for setting a media budget is the ________ approach because it is based on spending necessary to accomplishing specific media objectives.
A) percentage-of-sales-revenue
B) affordable
C) media footprint
D) objective-and-task
E) media optimization

Question

Quizplus · Accepted Answer

The objective-and-task approach is the best method for setting a media budget because it is based on specific media objectives that need to be accomplished. This approach involves identifying the communication goals of the campaign, determining the media needed to achieve those goals, and setting a budget based on the costs associated with the identified media tactics. This approach ensures that the media spending is justified and efficient towards achieving the desired objectives.

The Optimal Method for Setting a Media Budget Is the ________