The first step in the media selection process is to ________.
A) develop a customer media profile
B) establish a media budget and objectives
C) create a media plan
D) buy media
E) place media

Question

Quizplus · Accepted Answer

Establishing a media budget and objectives is the first step in the media selection process. This step involves determining how much money can be spent on media and what the company aims to achieve with its media strategy, setting the foundation for all subsequent decisions.

The First Step in the Media Selection Process Is to ________